About us

Established in 2000, we are the first usability consultancy in Bulgaria - pioneers of usability and human-centered design in the country.

We work on software products, websites, web applications, demos, content, and services. Our core competence and expertise lie in:

We are based in Sofia, Bulgaria and offer our services worldwide. Sofia is the capital of the country and is the home of thousands of software companies and service providers.


We have a small core team and a network of partners. The consultants in our core team have experience and qualifications in usability, human-computer interaction, psychology, cognitive science, technical writing, interface design. All of us are skilled in observing people who interact with other people or tools.

We have run hundreds of user testing sessions on products with various shapes and sizes coming from industries such as web services, finance, telecommunications, and e-commerce.

Tools and equipment