Experience Bulgaria
- Client
- British Council in Bulgaria
- Project Goals
- Use a website to present Bulgaria to students studying in UK universities and provoke their interest in visiting the country as tourists. Change the negative attitude towards Bulgaria.
- The Task
- Design the site concept, information architecture, and interface prototype based on information gathered through a marketing survey conducted with students in the United Kingdom.
- We did
- Analyzed the available information and prepared two personas - cumulative classes of users in specific contexts.
Prepared the concept of the site as though the site was supposed to serve the needs of those two imaginary users only.
Built the information architecture - a hierarchical representation of the structure of the site in nodes and descriptions of each node. Prepared prototypes of the home page and all basic pages in the form of storyboards.
Tested the prototypes with user surrogates - since we are physically in Bulgaria, getting access to students in UK was not economically justified. - The result
- www.experiencebulgaria.org
- Note
- The graphical design, development, and testing are not done by Lucrat. The appearance and functionality of the site are based on the design prepared by Lucrat but may differ in certain aspects, since we have not been in control of the implementation.
